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The Friday Rate Sheet

The Friday Rate Sheet

The rates + the scripts + the texts. Every Friday.

The Dead Leads Aren’t Dead.

Oct 2, 2026

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3 min read

The Dead Leads Aren’t Dead.

Your next closing may already be sitting in your phone. Here is the 10-name comeback plan.

Cole Brantley
Cole Brantley
Rates Suck. Good. Let’s Go Win.

Sep 25, 2026

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3 min read

Rates Suck. Good. Let’s Go Win.

The headline is ugly. The negotiating opportunity may be exactly what your buyer needs.

Cole Brantley
Cole Brantley
How Agents Can Respond When Mortgage Rates Rise

Sep 18, 2026

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3 min read

How Agents Can Respond When Mortgage Rates Rise

Rates moved higher. Here is the buyer conversation and contract plan for the week ahead.

Cole Brantley
Cole Brantley
📊 The Friday Rate Sheet #29: Earn the listing appointment

Sep 11, 2026

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4 min read

📊 The Friday Rate Sheet #29: Earn the listing appointment

A five-address campaign to turn local market evidence into listing conversations.

Cole Brantley
Cole Brantley
📊 The Friday Rate Sheet #28: Your next listing needs a next home

Sep 4, 2026

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5 min read

📊 The Friday Rate Sheet #28: Your next listing needs a next home

A practical campaign to win the listing and help the homeowner make their next move.

Cole Brantley
Cole Brantley
📊 The Friday Rate Sheet #27: The five buyers sitting in your phone right now

Aug 28, 2026

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4 min read

📊 The Friday Rate Sheet #27: The five buyers sitting in your phone right now

Five people to call before Labor Day, plus next Thursday’s ChatGPT Work class.

Cole Brantley
Cole Brantley
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The Friday Rate Sheet

The rates + the scripts + the texts. Every Friday.

© 2026 The Friday Rate Sheet.
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